How A Confectionery Brand Transformed Amazon Sales with Strategic Marketing
Introduction:
In today’s rapidly evolving e-commerce landscape, innovative brands are not only meeting consumer demands but also setting new standards for sustainability and marketing effectiveness. A renowned confectionery brand known for producing delicious candies and sweets in an environmentally friendly manner is making waves with its groundbreaking collaboration with Newgenmax. Join us as we delve into this partnership, aimed at elevating marshmallow sales on Amazon through enhanced advertising strategies. Discover how this collaboration is reshaping the confectionery market and redefining the art of successful e-commerce.
Pioneer in the Confectionery industry:
One of the leading confectionery brands proudly leads the industry by harnessing atmospheric air-water extraction technology to create environmentally friendly candy and sweets. They are the sole manufacturer globally to adopt this innovative approach, demonstrating a commitment to sustainable manufacturing and setting new standards for eco-conscious food production. Their pioneering spirit and dedication to quality and sustainability make them a true trailblazer in their field.
Challenges with ‘Marshmellow’ Advertising on Amazon:
Despite their efforts to leverage advertising to outperform competitors in search rankings, their self-managed ad campaigns proved inefficient. The campaigns weren’t optimized properly, resulting in wasted spending and overlooking crucial branding prospects. By June, the advertising cost of sales (ACOS) had soared to 98%.
How Newgenmax tackled the problem:
Enhanced Visibility Tactics:
Title Optimization: We revamped the product titles, incorporating relevant search terms to improve discoverability.
Image Enhancement: Overhauling the product images led to a staggering 90% increase in image views, significantly boosting visibility.
Image Tag Optimization: We optimized image tags with pertinent keywords to align with customer searches.
Backend Search Term Optimization: By refining backend search terms and adding more generic keywords, we enhanced the brand’s visibility across Amazon’s search ecosystem.
Sponsored Product Ads:
Reduced Minimum Order Quantity (MOQ): Lowering the MOQ from 3/5 to 1 for top ASINs resulted in a remarkable 350% surge in sales, elevating revenue by 320%.
Auto Campaigns: Leveraging auto campaigns helped us discover a broader range of keywords, enriching our targeting strategy.
Competitor Analysis: By scrutinizing competitor ASINs, we identified valuable reverse keywords to further optimize our campaigns.
SKU-Specific Manual Campaigns: Implementing manual campaigns tailored to specific SKUs enabled us to drive targeted sales growth.
Sponsored Brands Ads:
Banner Ad Emphasis: Prioritizing brand visibility, we deployed Sponsored Brands Ads (SBAs) with aggressive bidding strategies, securing prime ad slots including the coveted banner spot and the below four Sponsored Product ad slots.
Video Ads:
Highly Effective Video Campaigns: Introducing video ads yielded exceptional results, with a notable conversion rate and over 100 orders generated within the first month of implementation.
Performance Results:
The Future:
Through meticulous execution of the outlined strategies, we achieved remarkable outcomes for the confectionery brand. With enhanced visibility on both search result pages and product detail pages, the category witnessed a significant turnaround. The advertising cost of sales (ACOS) plummeted from 90% to 40%, underscoring the efficiency of our approach. Sales soared by an impressive 800%, surpassing the brand’s primary objective. This holistic transformation underscores the effectiveness of strategic marketing initiatives in amplifying brand presence and driving substantial sales growth on the Amazon platform.
Conclusion:
The success story of a confectionery brand’s transformation on Amazon highlights the immense impact that strategic marketing can have on driving sales and enhancing brand visibility in the competitive e-commerce landscape. By partnering with Newgenmax and implementing targeted advertising tactics, the brand achieved remarkable results, including a significant reduction in advertising costs and a substantial increase in sales.
This case study underscores the importance of leveraging innovative marketing strategies to propel your direct-to-consumer (D2C) brand to new heights. If you’re a D2C brand looking to scale your business and achieve similar success, reach out to us at [email protected] to explore how we can help elevate your brand’s presence and drive substantial growth in the online marketplace. Let’s work together to unlock the full potential of your business and achieve exceptional results.
